Nicht lieferbar
Customers that Count
How to build living relationships with your most valuable customers
Versandkostenfrei!
Nicht lieferbar
All customers are right - but some are more right than others. In a world where 80% of profit often comes from just 20% of customers, you can't afford to treat them all the same. Identify customers who are worth it and build a relationship that is deeper than a loyalty card. This is CRM for those who want to work smarter not harder. A wonderfully fresh look at CRM. Frederick Newell, author of The New Rules of Marketing