Anne Gregory

Planning and Managing Public Relations Campaigns

A Strategic Approach

• Broschiertes Buch

Produktbeschreibung

A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.

Produktdetails

• PR In Practice
• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 12656
• 5 Revised edition
• Seitenzahl: 352
• Erscheinungstermin: 29. Dezember 2020
• Englisch
• Abmessung: 233mm x 162mm x 22mm
• Gewicht: 538g
• ISBN-13: 9781789663204
• ISBN-10: 1789663202
• Artikelnr.: 58736782

Autorenporträt

Anne Gregory

Inhaltsangabe

Chapter
01: Planning and managing
The context; Chapter
02: Public relations in context; Chapter
03: Starting the planning process; Chapter
04: Research and analysis; Chapter
05: Communication theory and setting aims and objectives; Chapter
06: Knowing the public and messages; Chapter
07: Strategy and tactics; Chapter
08: Timescales and resources; Chapter
09: Knowing what has been achieved
Evaluation and review