A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.
Inhaltsangabe
Chapter 01: Planning and managing The context; Chapter 02: Public relations in context; Chapter 03: Starting the planning process; Chapter 04: Research and analysis; Chapter 05: Communication theory and setting aims and objectives; Chapter 06: Knowing the public and messages; Chapter 07: Strategy and tactics; Chapter 08: Timescales and resources; Chapter 09: Knowing what has been achieved Evaluation and review
Chapter 01: Planning and managing The context; Chapter 02: Public relations in context; Chapter 03: Starting the planning process; Chapter 04: Research and analysis; Chapter 05: Communication theory and setting aims and objectives; Chapter 06: Knowing the public and messages; Chapter 07: Strategy and tactics; Chapter 08: Timescales and resources; Chapter 09: Knowing what has been achieved Evaluation and review
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