Anne Gregory

Planning and Managing Public Relations Campaigns (eBook, ePUB)

A Strategic Approach

• Format: ePub

Produktbeschreibung

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.

Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 352
• Erscheinungstermin: 3. Dezember 2020
• Englisch
• ISBN-13: 9781789663211
• Artikelnr.: 60623889

Autorenporträt

Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.

Inhaltsangabe

Chapter
01: Planning and managing
The context; Chapter
02: Public relations in context; Chapter
03: Starting the planning process; Chapter
04: Research and analysis; Chapter
05: Communication theory and setting aims and objectives; Chapter
06: Knowing the public and messages; Chapter
07: Strategy and tactics; Chapter
08: Timescales and resources; Chapter
09: Knowing what has been achieved
Evaluation and review