Julie Atherton

Social Media Strategy (eBook, ePUB)

A Practical Guide to Social Media Marketing and Customer Engagement

• Format: ePub

Produktbeschreibung

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.

Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:

- Identifying and targeting audience segments
- Maximizing social search
- Enhanced reputation management
- Managing a diversified influencer portfolio
- Selecting the right channels for organic and paid social
- Creating a process and structure to improve efficiencies
- Using appropriate technology including AI

With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 296
• Erscheinungstermin: 3. Oktober 2023
• Englisch
• ISBN-13: 9781398610002
• Artikelnr.: 69052220

Autorenporträt

Julie Atherton

Inhaltsangabe

Chapter
00: Introduction
How to use this book; Chapter
01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter
02: Integrated customer engagement
How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter
03: Getting started
Aligning social media goals and KPIs with your wider business objectives; Chapter
04: Audience
Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter
05: Brand presence
How to drive action and engagement through integrated content marketing on social media; Chapter
06: Campaigns
A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter
07: Measuring and benchmarking success
How and when do you know your social media strategy is working?; Chapter
08: From customers to celebrities
Identifying and attracting a range of influencers to advocate for your brand; Chapter
09: Crisis and reputation management for social media and PR
A clear guide for the unpredictable; Chapter
10: Thoughts on the future of social
What will happen next?;