Improve your organization's PR process and quantify its impact on business objectives with this guide to using purpose-built tools, new data sources and strategic insights.
Improve your organization's PR process and quantify its impact on business objectives with this guide to using purpose-built tools, new data sources and strategic insights.
Mark Weiner is Chief Insights Officer for PublicRelay, Inc. He lives in Ponte Vedra Beach, Florida. He has lectured at public relations programs at Columbia University, The University of Texas at Austin, UNC-Chapel Hill and New York University. He is an advisor for The University of Florida Public Relations Advisory Council, trustee for the Institute for Public Relations, member of the Arthur Page Society and a member of the PR News Public Relations Hall of Fame. He is the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.
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Chapter 00: Introduction; Section ONE: Technology, Data, and Insights; Chapter 01: Technology; Chapter 02: Data; Chapter 03: Insights; Section TWO: The Public Relations Continuum; Chapter 04: The Landscape Analysis; Chapter 05: Setting Objectives; Chapter 06: Strategy and Tactics; Chapter 07: Evaluation;
