This text demystifies the public relations agency experience with foundational information to simplify and clarify agency life. This is a must read for communications students and early-career public relations professionals looking to grow their career and become indispensable to teams and clients.
This text demystifies the public relations agency experience with foundational information to simplify and clarify agency life. This is a must read for communications students and early-career public relations professionals looking to grow their career and become indispensable to teams and clients.
Kristin Johnson works as a client advisor and executive coach at Logos Consulting Group and Logos Institute for Crisis Management and Executive Leadership, and is an adjunct instructor at New York University in the School of Professional Studies (NYU-SPS), where she has taught in the master's level public relations and corporate communications program since 2014. Kristin also serves as a mentor and judge for NYU Stern's W. R. Berkley Innovation Labs $300K Entrepreneurs Challenge, which aims to develop people and ideas that create value for business and society. Shalon Roth has spent the last 15 years on the front lines of PR and communications agencies serving start-ups to multinational publicly traded companies. She founded PR-it®, which combines the power of a proprietary data-driven pricing model with a global community of high-caliber, seasoned public relations, digital and creative experts to deliver high-quality projects to brands, and on-demand support to agencies managing workflow peaks.
Inhaltsangabe
I: Why Indispensable? 1. About This Book 2. Who is This Book For 3. What's in It For You II: Agency Basics 4. Architecture of Agency Life 5. The Life Cycle of Business 6. Money Honey 7. Budget Basics 8. Staffing 9. Ethical Conduct 10. Writing Essentials III. Forget Titles 11. A Leader at Every Level 12. Achieving Authenticity 13. Diplomacy and Persuasion 14. Managing Expectations 15. PR: Personal Relationships IV: Lead the Way 16. Building a Team 17. Personal Branding 18. Managing Your Career 19. Managing the Careers of Others 20. Managing Client Relationships V. Pay It Forward 21. A Message from the Authors Index
I: Why Indispensable? 1. About This Book 2. Who is This Book For 3. What's in It For You II: Agency Basics 4. Architecture of Agency Life 5. The Life Cycle of Business 6. Money Honey 7. Budget Basics 8. Staffing 9. Ethical Conduct 10. Writing Essentials III. Forget Titles 11. A Leader at Every Level 12. Achieving Authenticity 13. Diplomacy and Persuasion 14. Managing Expectations 15. PR: Personal Relationships IV: Lead the Way 16. Building a Team 17. Personal Branding 18. Managing Your Career 19. Managing the Careers of Others 20. Managing Client Relationships V. Pay It Forward 21. A Message from the Authors Index
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