The Routledge Companion to Public Relations

Herausgeber: Pompper, Donnalyn; Weaver, C Kay; Place, Katie R

• Gebundenes Buch

Produktbeschreibung

Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.

Produktdetails

• Routledge Companions in Marketing, Advertising and Communication
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 472
• Erscheinungstermin: 31. Oktober 2022
• Englisch
• Abmessung: 244mm x 170mm x 27mm
• Gewicht: 980g
• ISBN-13: 9780367654641
• ISBN-10: 0367654644
• Artikelnr.: 67094666

Autorenporträt

Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, and affiliate faculty for Ethnic Studies and the Science Communication Research Center at the University of Oregon, USA. Katie R. Place is Professor of Strategic Communication at Quinnipiac University in Hamden, Connecticut, USA. C. Kay Weaver is Chair and Professor in the Department of Advertising, Public Relations, and Media Design at the University of Colorado, Boulder, USA.

Inhaltsangabe

Foreword Dean Kruckeberg Unit I: Introduction Assessing the discipline to
envision a critical, radical, inclusive public relations future Donnalyn
Pompper, Katie R. Place, & C. Kay Weaver Unit II: Public Relations'
Conceptual Underpinning 1. Toward better global thinking through Latin
America's understanding of public relations Vanessa Bravo 2. Public
relations ethics from advocacy to ethical leadership Marlene S. Neill 3.
Public relations and the racial reckoning: Exploring race, activism and
Black Lives Matter Nneka Logan 4. Public relations history impacts on the
present and the future Karla K. Gower 5. Revisiting intersectionality: The
stray, strain, and performativity of social identity dimensions in public
relations over the past decade Jennifer Vardeman, Natalie T. J. Tindall,
Natasha Saad, & LaRahia Smith 6. Public relations and the law Debbie Davis
Unit III: Theorizing the Discipline 7. Paradigm shifts in public relations
theory Maureen Taylor & Michael L. Kent 8. The situational theory of
problem solving (STOPS): Past, present, and future Lisa Tam, Jeong-Nam Kim,
& Hyelim Lee 9. A sociological lens on public relations Øyvind Ihlen 10.
The eclipse of trust and systemic vulnerability: Theorizing crises in an
increasingly complex world Dawn R. Gilpin 11. The cultural-economic model
of public relations theory and practice Pat Curtin 12. Public relations in
a post-truth world Gareth Thompson Unit IV: Building the Practice 13. Media
relations today Dustin Supa & Lynn Zoch 14. More substance, less
half-truths: A critique of image, promotion, and propaganda in public
relations Damion Waymer 15. Tracing the evolution of public relations
education Brigitta Brunner 16. PR girls and spin doctors: The PR profession
in popular culture Kate Fitch & Ella Chorazy 17. Measurement, evaluation +
learning (MEL): New approaches for insights, outcomes, and impact Jim
Macnamara 18. Is communication integration good for public relations?
Brian G. Smith, Hyunmin Lee, & Katie R. Place Unit V: Public Relations as
Social Responsibility 19. Stakeholder networks and corporate social
responsibility Aimei Yang 20. Public relations and social responsibility:
For-profit and nonprofit perspectives Brooke W. McKeever & Kate Stewart
21. Public relations and sustainability across the African Continent: Using
Afro-centric philosophies to remember what's been 'forgotten or lost'
Donnalyn Pompper & Eric Kwame Adae 22. Public affairs and lobbying: Public
relations and the unequal contests to construct the public interest Scott
Davidson 23. Public relations as responsible persuasion: Activism and
social change Ana Adi & Thomas Stoeckle Unit VI: Public Relations Tools:
Social Media, Artificial Intelligence, and Analytics 24. Social media in
public relations: Future directions and analysis of social media literature
from 2007-2020 Karen Freberg & Karen Sutherland 25. Mobile first: Public
relations in an evolving digital landscape Katie R. Place, Adrienne A.
Wallace, & Regina Luttrell 26. Artificial intelligence and public
relations: Growing opportunities, questions, and concerns Lukasz Swiatek &
Chris Galloway 27. "Big data" analytics: Technology, tools, and strategic
change Jeremy Harris Lipschultz Unit VII: Public Relations Moving Forward
28. Evolving our conceptualizations of "publics" and "the public" to
reimagine public relations and sustain democratic society Bey-Ling Sha 29.
Public relations practice equipped for the future: Evolution or radical
change? Anne Gregory 30. The public strikes back: Subaltern organizing and
insurgent public relations Debashish Munshi & Priya Kurian 31. New avenues
for public relations research Lee Edwards 32. The complexities of
contemporary communicator roles and the future of public relations
Franzisca Weder & C. Kay Weaver