The Routledge Handbook of Strategic Communication
Herausgeber: Holtzhausen, Derina; Zerfass, Ansgar
The Routledge Handbook of Strategic Communication
Herausgeber: Holtzhausen, Derina; Zerfass, Ansgar
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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field.
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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field.
Produktdetails
- Produktdetails
- Routledge Handbooks in Communication Studies
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 596
- Erscheinungstermin: 22. Oktober 2019
- Englisch
- Abmessung: 255mm x 181mm x 52mm
- Gewicht: 1132g
- ISBN-13: 9780367367732
- ISBN-10: 0367367734
- Artikelnr.: 57998718
- Routledge Handbooks in Communication Studies
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 596
- Erscheinungstermin: 22. Oktober 2019
- Englisch
- Abmessung: 255mm x 181mm x 52mm
- Gewicht: 1132g
- ISBN-13: 9780367367732
- ISBN-10: 0367367734
- Artikelnr.: 57998718
Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA. Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.
Introduction Section 1: Conceptual Foundations of Strategic Communication
1. Strategic communication: Theoretical foundations and progress of the
research area 2. (Re-)reading Clausewitz: The strategy discourse and its
implications for strategic communication 3. The strategic turn in
communication science 4. Strategic communication and the public sphere 5.
Dewey, the public sphere and strategic communication 6. Communication in a
Networked World 7. Contextual Distortion and strategic communication 8.
Social Theories for Strategic Communication Section 2: Institutional and
Organizational Dimensions 9. Strategic communication as institutional work
10. Cultural influences on strategic communication 11. Strategic
Communication: The Role of Polyphony in Management Team 12. Strategy as
communicative practice in organizations 13. Good Governance and Strategic
Communication: A Communication Capital Approach 14. Adopting an
Entrepreneurial Perspective to the Study of Strategic Communication 15. The
role of communication executives in strategy and strategizing 16.
Organizational Goals and Behavioral Objectives in Strategic Communication
Section 3: Implementing Strategic Communication 17. A Theoretical Framework
for Strategic Communication Messaging 18. Framing as a Strategic Persuasive
Message Tactic 19. Image repair theory in the context of strategic
communication 20. Images with messages: A semiotic approach to identifying
and decoding strategic visual communication 21. Relationship Cultivation
Strategies in Strategic Communication 22. Strategic communication in
participatory culture: From one- and two-way communication to participatory
communication through social media Section 4: Domains of Practice 23.
Institutionalization in public relations: another step in examining its
place in strategic communication 24. Strategy in advertising 25. The
strategic context of political communication 26. Communicating
Strategically in Government 27. Strategic Health Communication: Theory- and
Evidence-Based Campaign Development 8. Strategic Activism for
democratization and Social Change 29. Strategic dimensions of public
diplomacy 30. Strategic communication practice of international
non-governmental organizations 31. Terrorism as strategic communication 32.
Strategic Intent and Crisis Communication: The Emergence of a Field 33.
Crisis communication and improvisation in a digital age 34. Strategizing
risk communication 35. Strategic communication during change 36. Social
media and strategic communication: an examination of theory and practice in
communication research 37. Global strategic communication: from the lens of
coordination, control, standardization, and localization
1. Strategic communication: Theoretical foundations and progress of the
research area 2. (Re-)reading Clausewitz: The strategy discourse and its
implications for strategic communication 3. The strategic turn in
communication science 4. Strategic communication and the public sphere 5.
Dewey, the public sphere and strategic communication 6. Communication in a
Networked World 7. Contextual Distortion and strategic communication 8.
Social Theories for Strategic Communication Section 2: Institutional and
Organizational Dimensions 9. Strategic communication as institutional work
10. Cultural influences on strategic communication 11. Strategic
Communication: The Role of Polyphony in Management Team 12. Strategy as
communicative practice in organizations 13. Good Governance and Strategic
Communication: A Communication Capital Approach 14. Adopting an
Entrepreneurial Perspective to the Study of Strategic Communication 15. The
role of communication executives in strategy and strategizing 16.
Organizational Goals and Behavioral Objectives in Strategic Communication
Section 3: Implementing Strategic Communication 17. A Theoretical Framework
for Strategic Communication Messaging 18. Framing as a Strategic Persuasive
Message Tactic 19. Image repair theory in the context of strategic
communication 20. Images with messages: A semiotic approach to identifying
and decoding strategic visual communication 21. Relationship Cultivation
Strategies in Strategic Communication 22. Strategic communication in
participatory culture: From one- and two-way communication to participatory
communication through social media Section 4: Domains of Practice 23.
Institutionalization in public relations: another step in examining its
place in strategic communication 24. Strategy in advertising 25. The
strategic context of political communication 26. Communicating
Strategically in Government 27. Strategic Health Communication: Theory- and
Evidence-Based Campaign Development 8. Strategic Activism for
democratization and Social Change 29. Strategic dimensions of public
diplomacy 30. Strategic communication practice of international
non-governmental organizations 31. Terrorism as strategic communication 32.
Strategic Intent and Crisis Communication: The Emergence of a Field 33.
Crisis communication and improvisation in a digital age 34. Strategizing
risk communication 35. Strategic communication during change 36. Social
media and strategic communication: an examination of theory and practice in
communication research 37. Global strategic communication: from the lens of
coordination, control, standardization, and localization
Introduction Section 1: Conceptual Foundations of Strategic Communication
1. Strategic communication: Theoretical foundations and progress of the
research area 2. (Re-)reading Clausewitz: The strategy discourse and its
implications for strategic communication 3. The strategic turn in
communication science 4. Strategic communication and the public sphere 5.
Dewey, the public sphere and strategic communication 6. Communication in a
Networked World 7. Contextual Distortion and strategic communication 8.
Social Theories for Strategic Communication Section 2: Institutional and
Organizational Dimensions 9. Strategic communication as institutional work
10. Cultural influences on strategic communication 11. Strategic
Communication: The Role of Polyphony in Management Team 12. Strategy as
communicative practice in organizations 13. Good Governance and Strategic
Communication: A Communication Capital Approach 14. Adopting an
Entrepreneurial Perspective to the Study of Strategic Communication 15. The
role of communication executives in strategy and strategizing 16.
Organizational Goals and Behavioral Objectives in Strategic Communication
Section 3: Implementing Strategic Communication 17. A Theoretical Framework
for Strategic Communication Messaging 18. Framing as a Strategic Persuasive
Message Tactic 19. Image repair theory in the context of strategic
communication 20. Images with messages: A semiotic approach to identifying
and decoding strategic visual communication 21. Relationship Cultivation
Strategies in Strategic Communication 22. Strategic communication in
participatory culture: From one- and two-way communication to participatory
communication through social media Section 4: Domains of Practice 23.
Institutionalization in public relations: another step in examining its
place in strategic communication 24. Strategy in advertising 25. The
strategic context of political communication 26. Communicating
Strategically in Government 27. Strategic Health Communication: Theory- and
Evidence-Based Campaign Development 8. Strategic Activism for
democratization and Social Change 29. Strategic dimensions of public
diplomacy 30. Strategic communication practice of international
non-governmental organizations 31. Terrorism as strategic communication 32.
Strategic Intent and Crisis Communication: The Emergence of a Field 33.
Crisis communication and improvisation in a digital age 34. Strategizing
risk communication 35. Strategic communication during change 36. Social
media and strategic communication: an examination of theory and practice in
communication research 37. Global strategic communication: from the lens of
coordination, control, standardization, and localization
1. Strategic communication: Theoretical foundations and progress of the
research area 2. (Re-)reading Clausewitz: The strategy discourse and its
implications for strategic communication 3. The strategic turn in
communication science 4. Strategic communication and the public sphere 5.
Dewey, the public sphere and strategic communication 6. Communication in a
Networked World 7. Contextual Distortion and strategic communication 8.
Social Theories for Strategic Communication Section 2: Institutional and
Organizational Dimensions 9. Strategic communication as institutional work
10. Cultural influences on strategic communication 11. Strategic
Communication: The Role of Polyphony in Management Team 12. Strategy as
communicative practice in organizations 13. Good Governance and Strategic
Communication: A Communication Capital Approach 14. Adopting an
Entrepreneurial Perspective to the Study of Strategic Communication 15. The
role of communication executives in strategy and strategizing 16.
Organizational Goals and Behavioral Objectives in Strategic Communication
Section 3: Implementing Strategic Communication 17. A Theoretical Framework
for Strategic Communication Messaging 18. Framing as a Strategic Persuasive
Message Tactic 19. Image repair theory in the context of strategic
communication 20. Images with messages: A semiotic approach to identifying
and decoding strategic visual communication 21. Relationship Cultivation
Strategies in Strategic Communication 22. Strategic communication in
participatory culture: From one- and two-way communication to participatory
communication through social media Section 4: Domains of Practice 23.
Institutionalization in public relations: another step in examining its
place in strategic communication 24. Strategy in advertising 25. The
strategic context of political communication 26. Communicating
Strategically in Government 27. Strategic Health Communication: Theory- and
Evidence-Based Campaign Development 8. Strategic Activism for
democratization and Social Change 29. Strategic dimensions of public
diplomacy 30. Strategic communication practice of international
non-governmental organizations 31. Terrorism as strategic communication 32.
Strategic Intent and Crisis Communication: The Emergence of a Field 33.
Crisis communication and improvisation in a digital age 34. Strategizing
risk communication 35. Strategic communication during change 36. Social
media and strategic communication: an examination of theory and practice in
communication research 37. Global strategic communication: from the lens of
coordination, control, standardization, and localization