James Mahoney

Strategic Communication

Campaign Planning

• Broschiertes Buch

Produktbeschreibung

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 3 ed
• Seitenzahl: 278
• Erscheinungstermin: 20. Juni 2023
• Englisch
• Abmessung: 244mm x 173mm x 18mm
• Gewicht: 538g
• ISBN-13: 9781032329734
• ISBN-10: 1032329734
• Artikelnr.: 67516351

Autorenporträt

James Mahoney PhD is Adjunct Professor in Professional Communication, News and Media Research Centre, and former Head, Discipline of Communication, Faculty of Arts and Design, at the University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. His research interests are in issues management and strategic communication.

Inhaltsangabe

The Brief 1. What this book is about 2. The nature of strategic
communication 3. Communication strategy and business planning 4. Elements
of a communication strategy 5. Analysing organisational communication needs
6. Why target publics matter 7. Setting the compass: communication goals
and objectives 8. Planning effective messages 9. Reaching target publics:
the role of communication pathways 10. Communication tools - the things we
do 11. Managing a strategic communication plan 12. The Gemini factor:
Evaluating strategic communication projects 13. Strategic communication
counselling