Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman

Contemporary Issues in Marketing and Consumer Behaviour (eBook, PDF)

• Format: PDF

Produktbeschreibung

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 206
• Erscheinungstermin: 31. Juli 2023
• Englisch
• ISBN-13: 9781000898224
• Artikelnr.: 68209359

Autorenporträt

Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.

Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK.

Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.

Inhaltsangabe

Chapter 1 Introduction: How Has Marketing Changed?
Chapter 2 Building Brand Cultures
Chapter 3 Digital Markets and Marketing
Chapter 4 Ethical Debates in Marketing Management
Chapter 5 The Ethics and Politics of Consumption
Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities
Chapter 7 Psychoanalysis in Marketing
Chapter 8 Hierarchies of Knowledge in Marketing
Chapter 9 Marketing, Spaces and Places
Chapter 10 The Globalised Marketplace