François Colbert, Alain D'Astous

Consumer Behaviour and the Arts (eBook, PDF)

A Marketing Perspective

• Format: PDF

Produktbeschreibung

As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 158
• Erscheinungstermin: 30. September 2021
• Englisch
• ISBN-13: 9780429553707
• Artikelnr.: 62549075

Autorenporträt

François Colbert is a professor in the Marketing Department at HEC Montréal and holds the Carmelle and Rémi-Marcoux Chair in Arts Management. He serves as a Co-director of the MMIAM program (Master of Management in International Arts Management).

Alain d'Astous, PhD, is Honorary Professor and researcher associated with the Camille and Rémi-Marcoux Chair in Arts Management at HEC Montréal. He is a fellow of the Royal Society of Canada.

Inhaltsangabe

Part 1
Introduction 1. Introduction to cultural consumption Part 2
The psyche 2. Personality and self
concept Part 3
Experience 3. Perception 4. Learning 5. Attitudes and affective states 6. Decision making Part 4
The social environment 7. Reference groups, culture and subcultures Part 5
Conclusion 8. Marketing, the arts and culture