Neil Richardson

Sustainable Marketing Planning (eBook, PDF)

• Format: PDF

Produktbeschreibung

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 286
• Erscheinungstermin: 21. Oktober 2019
• Englisch
• ISBN-13: 9780429678141
• Artikelnr.: 57940308

Autorenporträt

Neil Richardson is the course director for postgraduate marketing programmes for Leeds Business School, UK. He has extensive experience as an academic and practitioner, including working with world-class companies in sales, marketing and customer services. He has published several books and academic articles on sustainable marketing.

Inhaltsangabe

Introduction Chapter 1: Sustainability and Sustainable Development (SD).
Chapter 2: Critical Thinking and Marketing. Chapter 3: Sustainable Buyer
Behaviour. Chapter 4: The Marketing Mix. Chapter 5: Sustainable Marketing
(SM) Planning. Chapter 6: Internal Marketing (IM). Chapter 7: Relationship
Marketing and Loyalty. Chapter 8: Themes.