This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.
Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK. Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK. Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK. Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.
Inhaltsangabe
Chapter 1 Introduction: How Has Marketing Changed? Chapter 2 Building Brand Cultures Chapter 3 Digital Markets and Marketing Chapter 4 Ethical Debates in Marketing Management Chapter 5 The Ethics and Politics of Consumption Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities Chapter 7 Psychoanalysis in Marketing Chapter 8 Hierarchies of Knowledge in Marketing Chapter 9 Marketing, Spaces and Places Chapter 10 The Globalised Marketplace
Chapter 1 Introduction: How Has Marketing Changed? Chapter 2 Building Brand Cultures Chapter 3 Digital Markets and Marketing Chapter 4 Ethical Debates in Marketing Management Chapter 5 The Ethics and Politics of Consumption Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities Chapter 7 Psychoanalysis in Marketing Chapter 8 Hierarchies of Knowledge in Marketing Chapter 9 Marketing, Spaces and Places Chapter 10 The Globalised Marketplace
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