Bonita Kolb

Tourism Marketing for Cities and Towns

Using Social Media and Branding to Attract Tourists

• Gebundenes Buch

Produktbeschreibung

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning, authenticity and use of social media to create personal experiences. In addition, it contains numerous international examples and perspectives from different range of stakeholders. Written in an engaging style this book will be valuable reading for upper level Tourism students.

Produktdetails

• Verlag: CRC Press
• 2nd edition
• Seitenzahl: 246
• Erscheinungstermin: 3. März 2017
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 544g
• ISBN-13: 9781138685185
• ISBN-10: 1138685186
• Artikelnr.: 57050918

Autorenporträt

Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.

Inhaltsangabe

Introduction
1. Developing a Marketing Plan for Tourism to Cities and Towns
2. Building Community Support for Tourism Development
3. Analyzing the City or Town as a Tourism Product
4. Analyzing the Internal and External Environment
5. Determining Marketing Strategy Using SWOT Analysis
6. Researching Current and Potential Visitors
7. Motivating, Segmenting and Targeting Visitors
8. Developing an Authentic Brand Image
9. Using Social Media for Content Marketing
10. Creating Paid, Owned and Earned Media
11. Promoting to Tour Groups and Meeting Planners
12. Implementing and Assessing the Tourism Marketing Plan