Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing DMOs and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing DMOs and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Steven Pike is Associate Professor of Marketing at Queensland University of Technology, Australia. Steven spent 20 years working in the tourism industry before completing his PhD in destination marketing in 2002 and is a regular speaker at international tourism conferences.
Inhaltsangabe
1. The study of destination marketing 2. The Destination Marketing Organisation (DMO) and destination competitiveness 3. The role of Government in destination competitiveness 4. The Destination Marketing Organisation (DMO) and social media 5. Governance of Destination Marketing Organisations (DMO) 6. The Destination Marketing Organisation (DMO), meetings and events 7. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism 8. Destination marketing strategy development 9. Destination branding 10. Destination image 11. Destination brand positioning 12. Destination consumer-marketing communications 13. The Destination Marketing Organisation (DMO), public relations and publicity 14. Destination Marketing Organisations (DMO) and the travel trade 15. Destination Marketing Organisation (DMO) performance measurement
1. The study of destination marketing 2. The Destination Marketing Organisation (DMO) and destination competitiveness 3. The role of Government in destination competitiveness 4. The Destination Marketing Organisation (DMO) and social media 5. Governance of Destination Marketing Organisations (DMO) 6. The Destination Marketing Organisation (DMO), meetings and events 7. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism 8. Destination marketing strategy development 9. Destination branding 10. Destination image 11. Destination brand positioning 12. Destination consumer-marketing communications 13. The Destination Marketing Organisation (DMO), public relations and publicity 14. Destination Marketing Organisations (DMO) and the travel trade 15. Destination Marketing Organisation (DMO) performance measurement
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