City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
Alberto Vanolo, PhD in spatial planning, is associate professor of political and economic geography at the University of Turin, Italy. His main research interests include urban studies and cultural geography. He is associate editor of the journal Cities.
Inhaltsangabe
List of Figures List of Boxes Chapter 1 Introducing Urban Branding: A Spectral Metaphor Chapter 2 The Evolution of the Place Branding Debate Chapter 3 Neoliberalism, Consumption and the Institutional Frameworks of City Branding Chapter 4 City Branding as a Politics of Representation: A Play with the Visible, the Invisible and the Ghostly In-Between Chapter 5 The Global, the Creative and the Smart City Chapter 6 Symbols, Spectres and the Emotional Geographies of City Branding Chapter 7 Assessment and Evaluation of Urban Brands, or, Disciplining Urban Spectres Chapter 8 Concluding Remarks: Insurgent Ghosts and the Politics of City Branding Index
List of Figures List of Boxes Chapter 1 Introducing Urban Branding: A Spectral Metaphor Chapter 2 The Evolution of the Place Branding Debate Chapter 3 Neoliberalism, Consumption and the Institutional Frameworks of City Branding Chapter 4 City Branding as a Politics of Representation: A Play with the Visible, the Invisible and the Ghostly In-Between Chapter 5 The Global, the Creative and the Smart City Chapter 6 Symbols, Spectres and the Emotional Geographies of City Branding Chapter 7 Assessment and Evaluation of Urban Brands, or, Disciplining Urban Spectres Chapter 8 Concluding Remarks: Insurgent Ghosts and the Politics of City Branding Index
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