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A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.

Produktbeschreibung
A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
Autorenporträt
Pamela E. Swett is Associate Professor of History at McMaster University. She is the author of Neighbors and Enemies: The Culture of Radicalism in Berlin, 1929–1933. S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945–1955. Jonathan R. Zatlin is Assistant Professor of History at Boston University. He is the author of The Currency of Socialism: Money and Political Culture in East Germany.