Pamela E. Swett / S. Jonathan Wiesen / Jonathan R. Zatlin
Selling Modernity
Advertising in Twentieth-Century Germany
Herausgeber: Leighninger, Pamela Swett; Zatlin, Jonathan R; Wiesen, S Jonathan
Pamela E. Swett / S. Jonathan Wiesen / Jonathan R. Zatlin
Selling Modernity
Advertising in Twentieth-Century Germany
Herausgeber: Leighninger, Pamela Swett; Zatlin, Jonathan R; Wiesen, S Jonathan
- Gebundenes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
Andere Kunden interessierten sich auch für
- Richard CoopeyMail Order Retailing in Britain247,99 €
- Ryan H. MurphyMarkets against Modernity46,99 €
- Jonathan CoopersmithFaxed: The Rise and Fall of the Fax Machine63,99 €
- Don SlaterConsumer Culture and Modernity39,99 €
- Ryan H. MurphyMarkets against Modernity121,99 €
- Simone Weil DavisLiving Up to the Ads109,99 €
- William MazzarellaShoveling Smoke121,99 €
-
-
-
A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
Produktdetails
- Produktdetails
- Verlag: Duke University Press
- Seitenzahl: 384
- Erscheinungstermin: 1. September 2007
- Englisch
- Gewicht: 689g
- ISBN-13: 9780822340478
- ISBN-10: 082234047X
- Artikelnr.: 22881730
- Verlag: Duke University Press
- Seitenzahl: 384
- Erscheinungstermin: 1. September 2007
- Englisch
- Gewicht: 689g
- ISBN-13: 9780822340478
- ISBN-10: 082234047X
- Artikelnr.: 22881730
Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin, eds.
List of Illustrations ix
Foreword / Victoria de Grazia xiii
Acknowledgments xix
Introduction / Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
1
1. Marketing, Modernity, and “the German People’s Soul”: Advertising and
Its Enemies in Late Imperial Germany, 1896-1914 / Kevin Repp 27
2. Visions of Prosperity: The Americanization of Advertising in Interwar
Germany / Corey Ross 52
3. Branding Germany: Hans Domizlaff’s Markentechnik and Its Ideological
Impact / Holm Friebe 78
4. “Planting a Forest Tall and Straight like the German Volk”: Visualizing
the Volksgemeinschaft through Advertising in German Forestry Journals,
1933-1945 / Michael Imort 102
5. Selling the “Racial Community”: Kraft durch Freude and Consumption in
the Third Reich / Shelley Baranowski 127
6. “Die erfrischende Pause”: Marketing Coca-Cola in Hitler’s Germany / Jeff
Schutts 151
7. Lufthansa Welcomes You: Air Transport and Tourism in the Adenauer Era /
Guillaume de Syon 182
8. “The History of Morals in the Federal Republic”: Advertising, PR, and
the Beate Ushe Myth / Elizabeth Heineman 202
9. “Wowman! The World’s Most Famous Drug-Dog”: Advertising, the State, and
the Paradox of Consumerism in the Federal Republic / Robert P. Stephens 230
10. “True Advertising Means Promoting a Good Thing through a Good Form”:
Advertising in the German Democratic Republic / Anne Kaminsky 262
11. Promoting Socialist Cities and Citizens: East Germany’s National
Building Program / Greg Castillo 287
12. “Serve Yourself!” The History and Theory of Self-Service in West and
East Germany / Rainer Gries 307
Bibliography 329
Contributors 347
Index 351
Foreword / Victoria de Grazia xiii
Acknowledgments xix
Introduction / Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
1
1. Marketing, Modernity, and “the German People’s Soul”: Advertising and
Its Enemies in Late Imperial Germany, 1896-1914 / Kevin Repp 27
2. Visions of Prosperity: The Americanization of Advertising in Interwar
Germany / Corey Ross 52
3. Branding Germany: Hans Domizlaff’s Markentechnik and Its Ideological
Impact / Holm Friebe 78
4. “Planting a Forest Tall and Straight like the German Volk”: Visualizing
the Volksgemeinschaft through Advertising in German Forestry Journals,
1933-1945 / Michael Imort 102
5. Selling the “Racial Community”: Kraft durch Freude and Consumption in
the Third Reich / Shelley Baranowski 127
6. “Die erfrischende Pause”: Marketing Coca-Cola in Hitler’s Germany / Jeff
Schutts 151
7. Lufthansa Welcomes You: Air Transport and Tourism in the Adenauer Era /
Guillaume de Syon 182
8. “The History of Morals in the Federal Republic”: Advertising, PR, and
the Beate Ushe Myth / Elizabeth Heineman 202
9. “Wowman! The World’s Most Famous Drug-Dog”: Advertising, the State, and
the Paradox of Consumerism in the Federal Republic / Robert P. Stephens 230
10. “True Advertising Means Promoting a Good Thing through a Good Form”:
Advertising in the German Democratic Republic / Anne Kaminsky 262
11. Promoting Socialist Cities and Citizens: East Germany’s National
Building Program / Greg Castillo 287
12. “Serve Yourself!” The History and Theory of Self-Service in West and
East Germany / Rainer Gries 307
Bibliography 329
Contributors 347
Index 351
List of Illustrations ix
Foreword / Victoria de Grazia xiii
Acknowledgments xix
Introduction / Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
1
1. Marketing, Modernity, and “the German People’s Soul”: Advertising and
Its Enemies in Late Imperial Germany, 1896-1914 / Kevin Repp 27
2. Visions of Prosperity: The Americanization of Advertising in Interwar
Germany / Corey Ross 52
3. Branding Germany: Hans Domizlaff’s Markentechnik and Its Ideological
Impact / Holm Friebe 78
4. “Planting a Forest Tall and Straight like the German Volk”: Visualizing
the Volksgemeinschaft through Advertising in German Forestry Journals,
1933-1945 / Michael Imort 102
5. Selling the “Racial Community”: Kraft durch Freude and Consumption in
the Third Reich / Shelley Baranowski 127
6. “Die erfrischende Pause”: Marketing Coca-Cola in Hitler’s Germany / Jeff
Schutts 151
7. Lufthansa Welcomes You: Air Transport and Tourism in the Adenauer Era /
Guillaume de Syon 182
8. “The History of Morals in the Federal Republic”: Advertising, PR, and
the Beate Ushe Myth / Elizabeth Heineman 202
9. “Wowman! The World’s Most Famous Drug-Dog”: Advertising, the State, and
the Paradox of Consumerism in the Federal Republic / Robert P. Stephens 230
10. “True Advertising Means Promoting a Good Thing through a Good Form”:
Advertising in the German Democratic Republic / Anne Kaminsky 262
11. Promoting Socialist Cities and Citizens: East Germany’s National
Building Program / Greg Castillo 287
12. “Serve Yourself!” The History and Theory of Self-Service in West and
East Germany / Rainer Gries 307
Bibliography 329
Contributors 347
Index 351
Foreword / Victoria de Grazia xiii
Acknowledgments xix
Introduction / Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
1
1. Marketing, Modernity, and “the German People’s Soul”: Advertising and
Its Enemies in Late Imperial Germany, 1896-1914 / Kevin Repp 27
2. Visions of Prosperity: The Americanization of Advertising in Interwar
Germany / Corey Ross 52
3. Branding Germany: Hans Domizlaff’s Markentechnik and Its Ideological
Impact / Holm Friebe 78
4. “Planting a Forest Tall and Straight like the German Volk”: Visualizing
the Volksgemeinschaft through Advertising in German Forestry Journals,
1933-1945 / Michael Imort 102
5. Selling the “Racial Community”: Kraft durch Freude and Consumption in
the Third Reich / Shelley Baranowski 127
6. “Die erfrischende Pause”: Marketing Coca-Cola in Hitler’s Germany / Jeff
Schutts 151
7. Lufthansa Welcomes You: Air Transport and Tourism in the Adenauer Era /
Guillaume de Syon 182
8. “The History of Morals in the Federal Republic”: Advertising, PR, and
the Beate Ushe Myth / Elizabeth Heineman 202
9. “Wowman! The World’s Most Famous Drug-Dog”: Advertising, the State, and
the Paradox of Consumerism in the Federal Republic / Robert P. Stephens 230
10. “True Advertising Means Promoting a Good Thing through a Good Form”:
Advertising in the German Democratic Republic / Anne Kaminsky 262
11. Promoting Socialist Cities and Citizens: East Germany’s National
Building Program / Greg Castillo 287
12. “Serve Yourself!” The History and Theory of Self-Service in West and
East Germany / Rainer Gries 307
Bibliography 329
Contributors 347
Index 351