Emily Westkaemper

Selling Women's History

Packaging Feminism in Twentieth-Century American Popular Culture

• Broschiertes Buch

Produktbeschreibung

Assessing a dazzling array of media from the 1900s to the 1970s, including advertisements, films, magazines, and greeting cards, Selling Women’s History reveals how popular culture helped teach Americans about the accomplishments of their foremothers. Emily Westkaemper examines how Madison Avenue co-opted women’s history, using it to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. 

Produktdetails

• Verlag: Rutgers University Press
• Seitenzahl: 272
• Erscheinungstermin: 9. Januar 2017
• Englisch
• Abmessung: 228mm x 151mm x 20mm
• Gewicht: 389g
• ISBN-13: 9780813576329
• ISBN-10: 0813576326
• Artikelnr.: 44947173

Autorenporträt

EMILY WESTKAEMPER is an associate professor of history at James Madison University in Harrisonburg, Virginia. 

Inhaltsangabe

Acknowledgments
 
Abbreviations
 
Introduction
 
1Martha Washington (Would Have) Shopped Here: Women’s History in Magazines
and Ephemera, 1910–1935
 
2“The Quaker Girl Turns Modern”: How Adwomen Promoted History, 1910–1940
 
3Broadcasting Yesteryear: Women’s History on Commercial Radio, 1930–1945
 
4Gallant American Women: Feminist Historians and the Mass Media, 1935–1950
 
5“Betsy Ross Red” Lipstick: 1940s Products as Inspirations and Artifacts
 
6“You’ve Come a Long Way, Baby”: Women’s History in Consumer Culture from
World War II to Women’s Liberation
 
Epilogue
 
Notes
Index