- Gebundenes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication
Andere Kunden interessierten sich auch für
- Digital and Social Media Marketing160,99 €
- Jerome M JuskaIntegrated Marketing Communication305,99 €
- Hugh WilsonThe Multichannel Challenge60,99 €
- Steve JacksonCult of Analytics189,99 €
- Alan CharlesworthAn Introduction to Social Media Marketing220,99 €
- Alan CharlesworthAbsolute Essentials of Digital Marketing71,99 €
- Linda GorchelsThe Manager's Guide to Distribution Channels51,99 €
-
-
-
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 192
- Erscheinungstermin: 15. August 2011
- Englisch
- Abmessung: 229mm x 155mm x 18mm
- Gewicht: 476g
- ISBN-13: 9780765625557
- ISBN-10: 0765625555
- Artikelnr.: 33110344
- Verlag: Taylor & Francis
- Seitenzahl: 192
- Erscheinungstermin: 15. August 2011
- Englisch
- Abmessung: 229mm x 155mm x 18mm
- Gewicht: 476g
- ISBN-13: 9780765625557
- ISBN-10: 0765625555
- Artikelnr.: 33110344
Robyn Blakeman received her bachelor's degree from the University of Nebraska in 1980 and her master's from Southern Methodist University in Dallas, Texas, in 1996.In 1980, she moved to Texas, where she began her career as a designer for an architectural magazine. She then took a position as mechanical director for one of the top advertising agencies in Dallas before eventually leaving to work as a freelance designer.Professor Blakeman began teaching advertising and graphic design in 1987, first with the Art Institutes and then as an Assistant Professor of Advertising, teaching both graphic and computer design at Southern Methodist University. As an Assistant Professor of Advertising at West Virginia University, she developed the creative track in layout and design and was also responsible for designing and developing the first Online Integrated Marketing Communication graduate program in the country.Blakeman has been nominated five times for inclusion in Who's Who Among America's Teachers, is included in Who's Who in America, and is a member of Kappa Tau Alpha.In addition, Blakeman is the author of six books: The Bare Bones of Advertising Print Design, Integrated Marketing Communication: Creative Strategy from Idea to Implementation, The Bare Bones Introduction to Integrated Marketing Communication, The Brains Behind Great Ad Campaigns, Advertising Campaign Design: Just the Essentials, and Strategic Uses of Alternative Media: Just the Essentials. Professor Blakeman currently teaches advertising design at the University of Tennessee, Knoxville.
Part 1 Understanding Alternative Choices
Chapter 1 Alternative Media Is Changing the Way Businesses Reach Their Target
Chapter 2 Brands and the Economy
Chapter 3 The Strategy Behind Using Alternative Media
Chapter 4 The Choice of Media
Chapter 5 Conceptualizing the Idea and Choice of Media
Part 2 Media Use: How Media Speaks to and Reaches the Target Differently
Chapter 6 Traditional Advertising
Chapter 7 Out-of-Home
Chapter 8 Direct Marketing
Chapter 9 Sales Promotion
Chapter 10 Electronic Media
Chapter 11 Mobile Media
Chapter 12 Guerrilla and Viral Marketing
Chapter 13 What If It Doesn't Fit Snugly into Any of the Other Categories?
Chapter 1 Alternative Media Is Changing the Way Businesses Reach Their Target
Chapter 2 Brands and the Economy
Chapter 3 The Strategy Behind Using Alternative Media
Chapter 4 The Choice of Media
Chapter 5 Conceptualizing the Idea and Choice of Media
Part 2 Media Use: How Media Speaks to and Reaches the Target Differently
Chapter 6 Traditional Advertising
Chapter 7 Out-of-Home
Chapter 8 Direct Marketing
Chapter 9 Sales Promotion
Chapter 10 Electronic Media
Chapter 11 Mobile Media
Chapter 12 Guerrilla and Viral Marketing
Chapter 13 What If It Doesn't Fit Snugly into Any of the Other Categories?
Part 1 Understanding Alternative Choices
Chapter 1 Alternative Media Is Changing the Way Businesses Reach Their Target
Chapter 2 Brands and the Economy
Chapter 3 The Strategy Behind Using Alternative Media
Chapter 4 The Choice of Media
Chapter 5 Conceptualizing the Idea and Choice of Media
Part 2 Media Use: How Media Speaks to and Reaches the Target Differently
Chapter 6 Traditional Advertising
Chapter 7 Out-of-Home
Chapter 8 Direct Marketing
Chapter 9 Sales Promotion
Chapter 10 Electronic Media
Chapter 11 Mobile Media
Chapter 12 Guerrilla and Viral Marketing
Chapter 13 What If It Doesn't Fit Snugly into Any of the Other Categories?
Chapter 1 Alternative Media Is Changing the Way Businesses Reach Their Target
Chapter 2 Brands and the Economy
Chapter 3 The Strategy Behind Using Alternative Media
Chapter 4 The Choice of Media
Chapter 5 Conceptualizing the Idea and Choice of Media
Part 2 Media Use: How Media Speaks to and Reaches the Target Differently
Chapter 6 Traditional Advertising
Chapter 7 Out-of-Home
Chapter 8 Direct Marketing
Chapter 9 Sales Promotion
Chapter 10 Electronic Media
Chapter 11 Mobile Media
Chapter 12 Guerrilla and Viral Marketing
Chapter 13 What If It Doesn't Fit Snugly into Any of the Other Categories?