Alan Charlesworth

An Introduction to Social Media Marketing

• Gebundenes Buch

Produktbeschreibung

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 250
• Erscheinungstermin: 28. November 2014
• Englisch
• Abmessung: 229mm x 155mm x 23mm
• Gewicht: 522g
• ISBN-13: 9780415856164
• ISBN-10: 0415856167
• Artikelnr.: 37228631

Autorenporträt

Alan Charlesworth is a Senior Lecturer in Marketing and has been involved in digital marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996

Inhaltsangabe

0. Preface 1. Social Media: the what, why and how 2. Who uses what? 3.
Social media and the digital transformation 4. Ownership and measurement 5.
Social service and support 6. Social Customer Relationship Management 7.
Social media monitoring for market intelligence 8. Introduction 9.
Management and staff 10. Viral Marketing and influencers 11. Blogging 12.
Consumer reviews 13. Social networking and online communities 14. Social
sharing 15. Social service and support 16. Real-time social media marketing
17. Event social media marketing 18. Online public relations and reputation
management 19. Advertising on social media 20. Epilogue