Steve Jackson

Cult of Analytics

Data analytics for marketing

• Gebundenes Buch

Produktbeschreibung

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 2nd edition
• Seitenzahl: 202
• Erscheinungstermin: 7. Dezember 2015
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 485g
• ISBN-13: 9781138837980
• ISBN-10: 1138837989
• Artikelnr.: 42743112

Autorenporträt

Steve Jackson is a well-known analyst and entrepreneur. He currently serves as CEO of Quru Oy, a digital analytics agency, Finland. He is the author of The Cult of Analytics and The Sucking Manifesto.

Inhaltsangabe

1. The Hub and Spoke Method 2. Reach, Engage, Activate and Nurture (REAN)
3. Key performance indicators (KPIs) 4. Planning a business case 5. Tools &
Data 6. Segmentation & Persona's 7. Testing Persona's to improve conversion
8. Using Data & Telling stories 9. The Starting Point