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  • Broschiertes Buch

This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions

Produktbeschreibung
This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions
Autorenporträt
Simone Gressel Simone Gressel (PhD) is a lecturer at The Hague University of Applied Sciences in the Netherlands. She has studied in Germany, the Netherlands, the United States, and completed her doctoral studies in Management and Information Systems in New Zealand. As part of the Management Analytics Decision Making group, her research aims at exploring the role of analytics and big data as well as human factors such as intuition and experience in the managerial decision-making process, and how a balance between both can be established. She has also held Director positions in the IT industry.
Rezensionen
This book is essential reading for those wanting to understand the role of big data and business analytics in management decision making.

Professor Michael D. Myers 20200415