Management Decision-Making, Big Data and Analytics - Gressel, Simone;Pauleen, David;Taskin, Nazim
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Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a critical incidents feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including: Big data Analytics Managing emerging technologies and decision-making Managing the ethics, security, privacy…mehr

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Produktbeschreibung
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a critical incidents feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
Big data
Analytics
Managing emerging technologies and decision-making
Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor s Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Autorenporträt
Simone Gressel Simone Gressel (PhD) is a lecturer at The Hague University of Applied Sciences in the Netherlands. She has studied in Germany, the Netherlands, the United States, and completed her doctoral studies in Management and Information Systems in New Zealand. As part of the Management Analytics Decision Making group, her research aims at exploring the role of analytics and big data as well as human factors such as intuition and experience in the managerial decision-making process, and how a balance between both can be established. She has also held Director positions in the IT industry.
Rezensionen
This book is essential reading for those wanting to understand the role of big data and business analytics in management decision making.

Professor Michael D. Myers 20200415