Simone Gressel, David Pauleen, Nazim Taskin

Management Decision-Making, Big Data and Analytics (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
. Big data
. Analytics
. Managing emerging technologies and decision-making
. Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

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Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 336
• Erscheinungstermin: 28. Oktober 2020
• Englisch
• ISBN-13: 9781529737387
• Artikelnr.: 59150233

Autorenporträt

Simone Gressel

Simone Gressel (PhD) is a lecturer at The Hague University of Applied Sciences in the Netherlands. She has studied in Germany, the Netherlands, the United States, and completed her doctoral studies in Management and Information Systems in New Zealand. As part of the Management Analytics Decision Making group, her research aims at exploring the role of analytics and big data as well as human factors such as intuition and experience in the managerial decision-making process, and how a balance between both can be established. She has also held Director positions in the IT industry.

Inhaltsangabe

Chapter 1 Professional Mindsets
Chapter 2 Introduction to Big Data
Chapter 3 Introduction to (Advanced) Analytics
Chapter 4 Management Decision Making
Chapter 5 Analytics in Management Decision Making
Chapter 6 Types of Managerial Decision-Makers
Chapter 7 Organizational Readiness for Data-Driven Decision Making
Chapter 8 Integrating Contextual Factors in Management Decision making
Chapter 9 Managing the Ethics, Security, Privacy, Legal Aspects of Data-Driven Decision-Making
Chapter 10 Managing Emerging Technologies and Decision Making

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Foreword
Online Resources
Professional Mindsets
Introduction to Big Data
Introduction to (Advanced) Analytics
Management Decision-Making
Analytics in Management Decision-Making
Types of Managerial Decision-Makers
Organizational Readiness for Data-Driven Decision-Making
Integrating Contextual Factors in Management Decision-Making
Managing the Ethics, Security, Privacy and Legal Aspects of Data-Driven
Decision-Making
Managing Emerging Technologies and Decision-Making
Glossary of Technical Terms
References
Further Reading
Index

Rezensionen

This book is essential reading for those wanting to understand the role of big data and business analytics in management decision making.

Professor Michael D. Myers 20200415