Lisa Harris, Charles Dennis

Marketing the e-Business (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 368
• Erscheinungstermin: 20. Dezember 2007
• Englisch
• ISBN-13: 9781135890971
• Artikelnr.: 38249432

Autorenporträt

Lisa Harris and Charles Dennis

Inhaltsangabe

1. History, Definitions and Frameworks 2. The e
Business Environment 3. e
Marketing Research 4. e
Marketing Strategy 5. Consumer Behaviour and e
Segmentation 6. Customer Relationship Marketing 7. Multi
channel Marketing 8. Online Branding 9. Online Marketing Communications 10. e
Retailing: from 'Clicks' To 'Clicks And Bricks'? 11. Strategic Planning for e
Marketing 12. The Future of e
Marketing