Lisa Harris, Charles Dennis

Marketing the E-Business

• Broschiertes Buch

Produktbeschreibung

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 2nd edition
• Seitenzahl: 368
• Erscheinungstermin: 13. Dezember 2007
• Englisch
• Abmessung: 223mm x 157mm x 19mm
• Gewicht: 490g
• ISBN-13: 9780415965019
• ISBN-10: 0415965012
• Artikelnr.: 23593702

Autorenporträt

Lisa Harris is a Senior Lecturer at the University of Southampton School of Management, UK. Charles Dennis is a Senior Lecturer of Marketing and Retail Management in the Brunel Business School at Brunel University, UK.

Inhaltsangabe

1. History, Definitions and Frameworks 2. The e
Business Environment 3. e
Marketing Research 4. e
Marketing Strategy 5. Consumer Behaviour and e
Segmentation 6. Customer Relationship Marketing 7. Multi
channel Marketing 8. Online Branding 9. Online Marketing Communications 10. e
Retailing: from 'Clicks' To 'Clicks And Bricks'? 11. Strategic Planning for e
Marketing 12. The Future of e
Marketing