Ghalia Boustani

Pop-Up Retail (eBook, ePUB)

The Evolution, Application and Future of Ephemeral Stores

• Format: ePub

Produktbeschreibung

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 146
• Erscheinungstermin: 13. Mai 2021
• Englisch
• ISBN-13: 9781000422443
• Artikelnr.: 61770760

Autorenporträt

Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne and holds a Doctorate degree from Ecole Supérieure des affaires. Her main research interest is in ephemeral retailing; she has developed her first research on pop-up stores in the Middle East and now is focusing her research on studying pop-up stores in Europe.

Inhaltsangabe

Introduction 1. From Retail to Ephemeral Retail 2. What Are Ephemeral
Stores and How Can We Define Them? 3. Somewhere Between Communications and
Distributions: Categorizing Ephemeral Stores 4. Understanding the Future by
Looking at the Past Conclusion