Federica Carlotto

Luxury Brand and Art Collaborations (eBook, ePUB)

Postmodern Consumer Culture

• Format: ePub

Produktbeschreibung

The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 11. April 2024
• Englisch
• ISBN-13: 9781040086193
• Artikelnr.: 70293683

Autorenporträt

Federica Carlotto is the Programme Director of the Master in Luxury Business at Sotheby's Institute of Art and a social anthropologist specialised in luxury, fashion and other cultural and creative industries. By applying the lens of human science to markets, trends and brands, Federica delves into the thick layers of meaning behind consumer behaviour, producing strategic business intelligence. Her cultural insights also look at connecting business with communities and the society at large, for responsible value creation.

Inhaltsangabe

INTRODUCTION
CHAPTER 1: POSTMODERNITY
Spectacular ensembles across genres and styles
The eclectic manipulation of fragments
Above and beyond: hyperreality and its enhanced atmospherics
CASE
Peculiar Contrast, Perfect Light: Virgil Abloh's extravagant display
CHAPTER 2: PLACE
Designing luxury stores as heterotopias of wonder
Localism and nomadism of luxury spaces
The augmented geography of the art fair
CASE
La Galerie Dior and the creation of a new consumption ecosystem
CHAPTER 3: TIME
The digital now and its quantic moments
Unpacking and re-packaging the past
The circular timing of traditions and anniversaries
CASE
Rooted in the time of the planet: Retour Aux Sources and Ruinart
CHAPTER 4: STATUS AND DISTINCTION
Subversive, omnivorous, playful: the new facets of distinction
Enriched ownership, diversified access
The prestige-value and cultural nuances of experience
CASE
Old Masters, new customers: the "Victoria Beckham effect" on Sotheby's
business evolution
CHAPTER 5 IDENTITIES
Hyphenated creativity
Collaborative outputs as culture creation
Between outputs and outreach: the identity tension of luxury brands
CASE
"Dolce Vita 4.0": the Roman patronage of Bulgari
CONCLUSIONS