Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design (eBook, ePUB)

Developing and Managing Brand Identity

• Format: ePub

Produktbeschreibung

This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 282
• Erscheinungstermin: 30. September 2021
• Englisch
• ISBN-13: 9781000459067
• Artikelnr.: 62411182

Autorenporträt

Mohammad Mahdi Foroudi is Founder and Managing Director of Foroudi Consultancy. He is also Visiting Lecturer at Middlesex University, UK; Tehran University, Iran; and Azad University, Iran.

Pantea Foroudi is Senior Lecturer in Marketing and Branding at Middlesex University London, UK, and Business Manager and Solution Architect at Foroudi Consultancy.

Inhaltsangabe

Part I: Introduction to Corporate Brand Design 1. The Emergence,
Development, and Changing Uses of Corporate Brand Design, 1760 to Date 2.
Corporate Brand Design Management from Different Perspectives Part II:
Corporate Brand Signature Management 3. Corporate Brand Signature
Management: Logo, Design, Typeface, and Colour 4. Corporate Brand
Signature: Image and Reputation Part III: Corporate Architecture Design 5.
Corporate Architecture Design Management 6. Corporate Architecture Design
and Human Factors, Needs, and Performance 7. Corporate Architecture Design,
Corporate Identity, and Identification Part IV: Corporate Brand Website
Design 8. Corporate Brand Website Design Management 9. Corporate Brand
Website Design, Image, Identification, and Loyalty Part V: Corporate Brand
Sensuality 10. Evolution of branding: Towards an historical understanding
of the concept branding, experience, and senses 11. Evolution of
senses: From no-nonsense era to the rise of sensory marketing 12. Sensory
marketing: Environmental psychology theory approach 13. Sensory marketing:
Visual cues and Audial cues 14. Sensory marketing: Olfactory cues and
Haptic cues 15. Gustative signatures as corporate brand identifiers:
Exploring the sensuality of taste as a marketing strategy