The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas.
The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas.
Federica Carlotto is the Programme Director of the Master in Luxury Business at Sotheby's Institute of Art and a social anthropologist specialised in luxury, fashion and other cultural and creative industries. By applying the lens of human science to markets, trends and brands, Federica delves into the thick layers of meaning behind consumer behaviour, producing strategic business intelligence. Her cultural insights also look at connecting business with communities and the society at large, for responsible value creation.
Inhaltsangabe
INTRODUCTION CHAPTER 1: POSTMODERNITY Spectacular ensembles across genres and styles The eclectic manipulation of fragments Above and beyond: hyperreality and its enhanced atmospherics CASE Peculiar Contrast, Perfect Light: Virgil Abloh's extravagant display CHAPTER 2: PLACE Designing luxury stores as heterotopias of wonder Localism and nomadism of luxury spaces The augmented geography of the art fair CASE La Galerie Dior and the creation of a new consumption ecosystem CHAPTER 3: TIME The digital now and its quantic moments Unpacking and re-packaging the past The circular timing of traditions and anniversaries CASE Rooted in the time of the planet: Retour Aux Sources and Ruinart CHAPTER 4: STATUS AND DISTINCTION Subversive, omnivorous, playful: the new facets of distinction Enriched ownership, diversified access The prestige-value and cultural nuances of experience CASE Old Masters, new customers: the "Victoria Beckham effect" on Sotheby's business evolution CHAPTER 5 IDENTITIES Hyphenated creativity Collaborative outputs as culture creation Between outputs and outreach: the identity tension of luxury brands CASE "Dolce Vita 4.0": the Roman patronage of Bulgari CONCLUSIONS
INTRODUCTION CHAPTER 1: POSTMODERNITY Spectacular ensembles across genres and styles The eclectic manipulation of fragments Above and beyond: hyperreality and its enhanced atmospherics CASE Peculiar Contrast, Perfect Light: Virgil Abloh's extravagant display CHAPTER 2: PLACE Designing luxury stores as heterotopias of wonder Localism and nomadism of luxury spaces The augmented geography of the art fair CASE La Galerie Dior and the creation of a new consumption ecosystem CHAPTER 3: TIME The digital now and its quantic moments Unpacking and re-packaging the past The circular timing of traditions and anniversaries CASE Rooted in the time of the planet: Retour Aux Sources and Ruinart CHAPTER 4: STATUS AND DISTINCTION Subversive, omnivorous, playful: the new facets of distinction Enriched ownership, diversified access The prestige-value and cultural nuances of experience CASE Old Masters, new customers: the "Victoria Beckham effect" on Sotheby's business evolution CHAPTER 5 IDENTITIES Hyphenated creativity Collaborative outputs as culture creation Between outputs and outreach: the identity tension of luxury brands CASE "Dolce Vita 4.0": the Roman patronage of Bulgari CONCLUSIONS
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