The Rise of Positive Luxury

Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Herausgeber: Batat, Wided

• Gebundenes Buch

Produktbeschreibung

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.

Produktdetails

• Routledge Studies in Luxury Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 236
• Erscheinungstermin: 21. Juli 2022
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 502g
• ISBN-13: 9780367757274
• ISBN-10: 0367757273
• Artikelnr.: 63657092

Autorenporträt

Wided Batat is Professor of Marketing, Entrepreneur, and International keynote Speaker. She is the founder of the modern experiential marketing mix and its 7Es tool, as well as the Transformative Luxury Research (TLR) stream to help luxury businesses embrace positive luxury and sustainable growth while promoting collective and individual well-being.

Inhaltsangabe

List of Figures
List of Tables
List of Photographs
List of Contributors
Preface
About the Author
PART ONE - Transformative Luxury Research (TLR) to promote positive luxury
1. Building the foundations of Transformative Luxury Research (TLR): an
agenda for the future of "positive luxury"
Wided Batat
2. The new ethical consumer: the coming consumer mandate for inclusive
and innovative luxury fashion practices that support social
well-being
Monica Mendini, Paula C. Peter, Heather Honea, and Martina Grasso
1. How could well-being-centered business strategies increase
competitiveness and innovation among luxury firms?
Fabrizio Mosca and Valentina Chiaudano
PART TWO - Advancing Transformative Luxury Research (TLR) to achieve
well-being, social impact, and innovation
1. Cultural-based authenticity and luxury as a bridge to cultural
sustainability, social well-being, and innovation: the case of
Giuditta Brozzetti's textile workshop
Silvia Ranfagni
2. Luxury influencer marketing and subjective well-being: how
influencers' flaunting of luxuries impacts evaluations of the self
and the endorsed brand
De Veirman Marijke and Hudders Liselot
3. Consumers' emotional reactions to responsible luxury: implications
for consumer well-being and luxury businesses' social impact
Francine Espinoza Petersen and Dikla Perez
4. Sustainable luxury tourism and food waste management: a case study of
all-inclusive luxury resorts
Martin Gannon, Babak Taheri, Bendegul Okumus, and Ibrahim Giritlioglu
5. Montblanc's responsible entrepreneurship via the art of "writing":
Contributions to social well-being and innovation
Shin'ya Nagasawa
6. How does second-hand luxury enhance Gen Z consumers' well-being? A
Transformative Luxury Research (TLR) approach
Inas Khochman and Wided Batat
PART THREE - The role of Transformative Luxury Research (TLR) in
promoting positive luxury thinking and doing
7. Luxury from a developing country perspective and consumer well-being:
a new agenda for academia and businesses
Pallab Paul and Alex Yao
8. Luxury food experiences: a proposition of a conceptual framework for
food innovation and well-being
Nabanita Talukdar
9. Corporate purpose and employee well-being in the luxury industry:
conceptual foundations and recommendations for the Swiss watch sector
Fabio Duma, Dina Khalifa, and Jule Schäfer
Index