Vivek Kale

Implementing SAP CRM (eBook, PDF)

The Guide for Business and Technology Managers

• Format: PDF

Produktbeschreibung

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 513
• Erscheinungstermin: 3. Dezember 2014
• Englisch
• ISBN-13: 9781482231434
• Artikelnr.: 42013496

Autorenporträt

Vivek Kale has more than two decades of professional IT experience, during which he has handled and consulted on various aspects of enterprise-wide information modeling, enterprise architectures, business process redesign, and e-business architectures. He has been group CIO of Essar Group, the steel, oil, and gas major of India, as well as Raymond Ltd., the textile and apparel major of India. He is a seasoned practitioner in transforming the business of IT, facilitating business agility, and enabling the process-oriented enterprise.

He is the author of Implementing SAP R/3: The Guide for Business and Technology Managers (2000), A Guide to Implementing the Oracle Siebel CRM 8.x (2009), Guide to Cloud Computing for Business and Technology Managers: From Distributed Computing to Cloudware Applications (2014), and Inverting the Paradox of Excellence: How Companies Use Variations for Business Excellence and How Enterprise Variations Are Enabled by SAP (2014).

Inhaltsangabe

Setting the Stage. The Relationship-Based Enterprise. Customer Relationship
Management (CRM) System. CRM Evaluation. CRM Selection. SAP CRM Solution.
SAP CRM Implementation Project Cycle. SAP CRM and Enterprise Business
Process Re-engineering. SAP CRM Applications. SAP CRM Enterprise
Applications. SAP E-Business Applications. SAP CRM Application Environment.
SAP Tools and Programming. Pre-Implementation Stage. Initiating the SAP
Project. Implementation Stage. SAP ASAP Methodology. Post-Implementation
Stage. Supporting and Enhancing SAP CRM. SAP CRM Implementation and Beyond.
Valuing the Relationship-Based Enterprise. Beyond the Relationship-Based
Enterprise.