Art Weinstein

Superior Customer Value (eBook, PDF)

Strategies for Winning and Retaining Customers, Third Edition

• Format: PDF

Produktbeschreibung

This third edition of a bestseller covers best practices, organizational responsiveness, market orientation, and strategic planning issues that lead to profitable and world-class customer service. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena, new business models, and metrics for customer loyalty and retention. In addition to updated information throughout the text, it also includes new chapters on social media networking and customer value metrics.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 24. Februar 2012
• Englisch
• ISBN-13: 9781439861295
• Artikelnr.: 54115944

Autorenporträt

Art Weinstein, PhD, is Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He was the founding editor of the Journal of Segmentation in Marketing and has published more than 80 scholarly articles/papers and eight books on customer-focused marketing strategy. Dr. Weinstein has consulted for many leading technology and service companies.

Inhaltsangabe

Part I Customer Value Mindset Chapter 1. Customers Want Exceptional Value
Now! Chapter 2. Be Customer-Centric Chapter 3. Business Models and Value
Propositions Part II Customer Value Strategies Chapter 4. Segmentation and
Customer Value Chapter 5. Service Excellence Chapter 6. Quality, Price and
Image Chapter 7. Building Rock-Solid Customer Relationships Part III
Customer Value Measurement Chapter 8. Customer Value Metrics Chapter 9.
Customer Loyalty and Retention