Art Weinstein

Superior Customer Value

Finding and Keeping Customers in the Now Economy

• Gebundenes Buch

Produktbeschreibung

This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 4th edition
• Seitenzahl: 222
• Erscheinungstermin: 11. Dezember 2018
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 467g
• ISBN-13: 9780815380009
• ISBN-10: 0815380003
• Artikelnr.: 56972971

Autorenporträt

Art Weinstein, PhD, is Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He was the founding editor of the Journal of Segmentation in Marketing and has published more than 80 scholarly articles/papers and eight books on customer-focused marketing strategy. Dr. Weinstein has consulted for many leading technology and service companies.

Inhaltsangabe

Part I Customer Value Mindset Chapter 1. Customers Want Exceptional Value
Now! Chapter 2. Be Customer-Centric Chapter 3. Business Models and Value
Propositions Part II Customer Value Strategies Chapter 4. Segmentation and
Customer Value Chapter 5. Service Excellence Chapter 6. Quality, Price and
Image Chapter 7. Building Rock-Solid Customer Relationships Part III
Customer Value Measurement Chapter 8. Customer Value Metrics Chapter 9.
Customer Loyalty and Retention