Alex Hiller, Helen Goworek

Ethical Consumption (eBook, PDF)

A Research Overview

• Format: PDF

Produktbeschreibung

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 90
• Erscheinungstermin: 11. April 2023
• Englisch
• ISBN-13: 9781000896718
• Artikelnr.: 67685133

Autorenporträt

Alex Hiller is Head of Postgraduate and Executive Education at Nottingham Business School, Nottingham Trent University, UK.

Helen Goworek is Associate Professor in Marketing at Durham University Business School, Durham University, UK.

Inhaltsangabe

1. Introduction 2. Ethical Consumption: Definitions and Development 3.
Segmentation Perspectives on Ethical Consumption 4. Psychological
Perspectives on Ethical Consumption 5. Sociological Perspectives on Ethical
Consumption 6. Problems in Ethical Consumption Research 7. Conclusions:
Observations on State of the Art