Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.
Alex Hiller is Head of Postgraduate and Executive Education at Nottingham Business School, Nottingham Trent University, UK. Helen Goworek is Associate Professor in Marketing at Durham University Business School, Durham University, UK.
Inhaltsangabe
1. Introduction 2. Ethical Consumption: Definitions and Development 3. Segmentation Perspectives on Ethical Consumption 4. Psychological Perspectives on Ethical Consumption 5. Sociological Perspectives on Ethical Consumption 6. Problems in Ethical Consumption Research 7. Conclusions: Observations on State of the Art
1. Introduction 2. Ethical Consumption: Definitions and Development 3. Segmentation Perspectives on Ethical Consumption 4. Psychological Perspectives on Ethical Consumption 5. Sociological Perspectives on Ethical Consumption 6. Problems in Ethical Consumption Research 7. Conclusions: Observations on State of the Art
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