Ghalia Boustani

Ephemeral Retailing (eBook, ePUB)

Pop-up Stores in a Postmodern Consumption Era

• Format: ePub

Produktbeschreibung

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 126
• Erscheinungstermin: 26. Juli 2019
• Englisch
• ISBN-13: 9780429996498
• Artikelnr.: 57412014

Autorenporträt

Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne, France, and holds a doctorate degree from Ecole Supérieure des affaires, Lebanon. Her main research interest is in ephemeral retailing; completing her first study on pop-up stores in the Middle East, she has now focused her research on pop-up stores in Europe. Throughout her academic journey, Ghalia has also worked closely with professionals and entrepreneurs on several projects that added value to her research.

Inhaltsangabe

1. Towards a comprehension of ephemeral retail stores 2. Traditional store
atmospheres and their effects on customers 3. Customer reactions to
atmospheric stimuli 4. Ephemeral retailing; an experiential era 5.
Conclusion