Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.
Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne, France, and holds a doctorate degree from Ecole Supérieure des affaires, Lebanon. Her main research interest is in ephemeral retailing; completing her first study on pop-up stores in the Middle East, she has now focused her research on pop-up stores in Europe. Throughout her academic journey, Ghalia has also worked closely with professionals and entrepreneurs on several projects that added value to her research.
Inhaltsangabe
1. Towards a comprehension of ephemeral retail stores 2. Traditional store atmospheres and their effects on customers 3. Customer reactions to atmospheric stimuli 4. Ephemeral retailing; an experiential era 5. Conclusion
1. Towards a comprehension of ephemeral retail stores 2. Traditional store atmospheres and their effects on customers 3. Customer reactions to atmospheric stimuli 4. Ephemeral retailing; an experiential era 5. Conclusion
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