Philip K. Lawrence, David W. Thornton

Deep Stall (eBook, PDF)

The Turbulent Story of Boeing Commercial Airplanes

• Format: PDF

Produktbeschreibung

Boeing is one of the jewels in the US technology crown, but today US jobs are being exported abroad, with most of its aircraft program work based in Asia. Using Airbus as a comparison, Deep Stall utilizes the concept of strategic analysis to explain Boeing's decline and what can happen when a company places shareholder value over strategic value.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 172
• Erscheinungstermin: 15. Mai 2017
• Englisch
• ISBN-13: 9781351945868
• Artikelnr.: 48419324

Autorenporträt

Philip K. Lawrence is Director of the Aerospace Research Centre at the University of the West of England, Bristol, UK. He holds degrees in Politics, Sociology, Economics and Engineering and is the author of 7 previous books; including, Aerospace Strategic Trade, (Ashgate, 2001), Modernity and War, (Macmillan, 1999) Strategic Trade in Commercial-Class Aircraft, (RIIA, 1998) and Preparing for Armageddon (Wheatsheaf, 1988). David W. Thornton is Associate Professor in Government and History at Campbell University, North Carolina, USA. He gained his Ph.D in Political Economy from the University of North Carolina and is the author of the seminal study, Airbus Industrie: The Politics of an International Industrial Collaboration (Macmillan, 1995).

Inhaltsangabe

Contents: Introduction
Pre-history: the era before civil jet transport
Boeing and the Cold War: from the jet bomber to the civil transport
Extending the product range: from financial disaster to market dominance
European Renaissance: the rise of Airbus
Boeing's response to the A300: a tale of two models
Boeing: the flight from innovation
Interlude: the Airbus vs. Boeing trans-Atlantic trade and subsidy battle
The crisis deepens
Postscript: a Boeing comeback?
Bibliography
Index.