Nawal K. Taneja

Designing Future-Oriented Airline Businesses (eBook, PDF)

• Format: PDF

Produktbeschreibung

Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them efficiently and effectively, to change the focus from cost reduction to revenue enhancement and from competitive advantage to comparative advantage. The material presented continues to be at a pragmatic level, not an academic exercise, to lead managements to ask themselves and their teams some critical thought-provoking questions.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 308
• Erscheinungstermin: 22. April 2016
• Englisch
• ISBN-13: 9781317152170
• Artikelnr.: 49353115

Autorenporträt

Nawal K. Taneja has more than 40 years of experience in the airline industry. As a practitioner, he has worked for and advised major airlines and airline-related businesses worldwide in the areas of strategic and tactical planning. In academia, he has served as Professor and Chairman of the Aerospace Engineering and Aviation Department at The Ohio State University, and an Associate Professor in the Flight Transportation Laboratory of the Department of Aeronautics and Astronautics of the Massachusetts Institute of Technology. On the government side, he has advised civil aviation authorities in public policy areas such as airline liberalization, air transportation bilateral and multilateral agreements, and the management and operations of government-owned airlines.

Inhaltsangabe

1: Rethinking the Airline Business: Where Do We Stand?
2: Recalibrating Passenger Value Requirements
3: Positioning on the Customization Spectrum
4: Progressing to Become Genuine Retailers
5: Building Stronger Brands
6: Addressing the Role of Loyalty
7: Driving the Business Through Technology
8: Preparing for Tomorrow
9: Attaining Market Leadership: Thought Leadership Pieces