Boeing is one of the jewels in the US technology crown, but today US jobs are being exported abroad, with most of its aircraft program work based in Asia. Using Airbus as a comparison, Deep Stall utilizes the concept of strategic analysis to explain Boeing's decline and what can happen when a company places shareholder value over strategic value.
Boeing is one of the jewels in the US technology crown, but today US jobs are being exported abroad, with most of its aircraft program work based in Asia. Using Airbus as a comparison, Deep Stall utilizes the concept of strategic analysis to explain Boeing's decline and what can happen when a company places shareholder value over strategic value.
Philip K. Lawrence is Director of the Aerospace Research Centre at the University of the West of England, Bristol, UK. He holds degrees in Politics, Sociology, Economics and Engineering and is the author of 7 previous books; including, Aerospace Strategic Trade, (Ashgate, 2001), Modernity and War, (Macmillan, 1999) Strategic Trade in Commercial-Class Aircraft, (RIIA, 1998) and Preparing for Armageddon (Wheatsheaf, 1988). David W. Thornton is Associate Professor in Government and History at Campbell University, North Carolina, USA. He gained his Ph.D in Political Economy from the University of North Carolina and is the author of the seminal study, Airbus Industrie: The Politics of an International Industrial Collaboration (Macmillan, 1995).
Inhaltsangabe
Contents: Introduction Pre-history: the era before civil jet transport Boeing and the Cold War: from the jet bomber to the civil transport Extending the product range: from financial disaster to market dominance European Renaissance: the rise of Airbus Boeing's response to the A300: a tale of two models Boeing: the flight from innovation Interlude: the Airbus vs. Boeing trans-Atlantic trade and subsidy battle The crisis deepens Postscript: a Boeing comeback? Bibliography Index.
Contents: Introduction Pre-history: the era before civil jet transport Boeing and the Cold War: from the jet bomber to the civil transport Extending the product range: from financial disaster to market dominance European Renaissance: the rise of Airbus Boeing's response to the A300: a tale of two models Boeing: the flight from innovation Interlude: the Airbus vs. Boeing trans-Atlantic trade and subsidy battle The crisis deepens Postscript: a Boeing comeback? Bibliography Index.
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