Roger Horberry

Brilliant Copywriting (eBook, ePUB)

How to craft the most interesting and effective copy imaginable

• Format: ePub

Produktbeschreibung

If you've ever struggled to craft a persuasive message that really hits the spot you'll know

it's harder than it looks. Wouldn't it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that's exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It's the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 176
• Erscheinungstermin: 8. April 2010
• Englisch
• ISBN-13: 9780273742227
• Artikelnr.: 38208111

Autorenporträt

Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.

www.rogerhorberry.com

Inhaltsangabe

About the author
Acknowledgements
How to use this book
Preface
 
Part One Background
Chapter One The basics
Chapter Two Three key thoughts
Chapter Three Brands and tone of voice
 
Part Two Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven Heres one I made earlier
 
Part Three Interviews
 
Chapter Eight - How brilliant copywriters write their copy