Neil Taylor

Brilliant Business Writing (eBook, ePUB)

How to inspire, engage and persuade through words

• Format: ePub

Produktbeschreibung

Full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 248
• Erscheinungstermin: 27. Dezember 2012
• Englisch
• ISBN-13: 9780273744566
• Artikelnr.: 38188202

Inhaltsangabe

 
About the author
Publisher's acknowledgements
Author's acknowledgements
Part 1 The beginning
   1   Introduction
   2   Clunk, click, every trip
Part 2 Structure
   3   The order of events
   4   I've been waiting for a sign
   5   Keeping it together
   6   Death by PowerPoint: an antidote
Part 3 Style
   7   Doing what comes naturally
   8   Word perfect
   9   One thing leads to another
   10  What not to write
   11  Mythbusting
   12  Sound advice
Part 4 Magic
   13  A spoonful of sugar
   14  Painting pictures
   15  More sound advice
   16  Screenwriting
   17  And finally ...
Part 5 The end
   18  It ain't over till it's over
   19  The end is nigh