Roger Horberry

Brilliant Copywriting

How to craft the most interesting and effective copy imaginable

• Broschiertes Buch

Produktbeschreibung

Craft the most effective copy imaginable.

If you’ve ever tried to create a really persuasive piece of copy that grabs your reader’s attention, then you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

Brilliant outcomes

§ Craft the most interesting, effective copy imaginable

§ Learn the trade secrets of top-notch writers

§ Get results by getting people to read and act on your words

‘Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.’

Wally Olins, Chairman, Saffron Brand Consultants

Product Description
If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know

it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Backcover
Craft the most effective copy imaginable.

If you’ve ever tried to create a really persuasive piece of copy that grabs your reader’s attention, then you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, that’s exactly what this book does.

Brilliant outcomes

Excite and persuade people with words

Learn the trade secrets of top-notch writers

Get results by getting people to read and act on your words

‘Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.’ Wally Olins, Chairman, Saffron Brand Consultants

About the author

Acknowledgements

How to use this book

Preface

Part One – Background

Chapter One – The basics

Chapter Two – Three key thoughts

Chapter Three – Brands and tone of voice

Part Two – Method

Chapter Four - Before

Chapter Five - During

Chapter Six - After

Chapter Seven – Here’s one I made earlier

Part Three – Interviews

Chapter Eight - How brilliant copywriters write their copy

Produktdetails

• Brilliant Business
• Verlag: Pearson Business
• Seitenzahl: 180
• Erscheinungstermin: 23. Juli 2009
• Englisch
• Abmessung: 214mm x 136mm x 14mm
• Gewicht: 269g
• ISBN-13: 9780273727347
• ISBN-10: 0273727346
• Artikelnr.: 26216651

Autorenporträt

Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies. www.rogerhorberry.com

Inhaltsangabe

About the author
Acknowledgements
How to use this book
Preface
 
Part One Background
Chapter One The basics
Chapter Two Three key thoughts
Chapter Three Brands and tone of voice
 
Part Two Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven Heres one I made earlier
 
Part Three Interviews
 
Chapter Eight - How brilliant copywriters write their copy