Michael Gordon

Becoming a Social Entrepreneur (eBook, PDF)

Starting Out, Scaling Up and Staying True

• Format: PDF

Produktbeschreibung

Uses the stories and experiences of over 100 social entrepreneurs to provide a kaleidoscopic description of what it means to become a social entrepreneur. This book presents the truth, not the varnish.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 390
• Erscheinungstermin: 27. November 2019
• Englisch
• ISBN-13: 9780429512902
• Artikelnr.: 58323380

Autorenporträt

Michael Gordon is the Arthur F. Thurnau Professor of Social Entrepreneurship at the Ross School of Business, University of Michigan. He is the faculty director of the Center for Social Impact, the seat of social entrepreneurship at the Ross School with connections throughout the University of Michigan.

Inhaltsangabe

Part 1: Before You
1. Lessons to learn
2. Are you a social entrepreneur?
Part 2: You
3. Before they were social entrepreneurs
4. Ideas
5. Necessity
6. Join
7. Personal challenges
8. The sanities of pro-social behavior
9. Committing
10. Gaining skills
Part 3: Your Team
11. Go team, go
12. Co-founder
13. Team formation
14. Hiring
15. Compensation
16. Volunteers
17. Training
18. Culture
19. Mentors
20. Networks
21. Board
Part 4: Your Business Model
22. Two businesses
23. Know your customers
24. Value proposition
25. The economics of your business
26. Value chain
27. Revising your model
Part 5: Running Your Business
28. Small ain't easy29. Selling your stuff
30. Operations
31. Managing
32. Legitimacy
33. Legal
34. Expenses
35. Fundraising
36. Investors
37. Fundraising tips
38. Fundraising trajectories
39. Funders' perspectives
40. Seller, beware
Part 6: More Than You: Impact
41. Scale
42. Measure
43. Poets versus Quants
Part 7: Beyond You
44. This moment
45. Beyond scale
46. Our moment
Appendix 1: Methodology
Appendix 2: The entrepreneurs and the organizations