Uses the stories and experiences of over 100 social entrepreneurs to provide a kaleidoscopic description of what it means to become a social entrepreneur. This book presents the truth, not the varnish.
Uses the stories and experiences of over 100 social entrepreneurs to provide a kaleidoscopic description of what it means to become a social entrepreneur. This book presents the truth, not the varnish.
Michael Gordon is the Arthur F. Thurnau Professor of Social Entrepreneurship at the Ross School of Business, University of Michigan. He is the faculty director of the Center for Social Impact, the seat of social entrepreneurship at the Ross School with connections throughout the University of Michigan.
Inhaltsangabe
Part 1: Before You 1. Lessons to learn 2. Are you a social entrepreneur? Part 2: You 3. Before they were social entrepreneurs 4. Ideas 5. Necessity 6. Join 7. Personal challenges 8. The sanities of pro-social behavior 9. Committing 10. Gaining skills Part 3: Your Team 11. Go team, go 12. Co-founder 13. Team formation 14. Hiring 15. Compensation 16. Volunteers 17. Training 18. Culture 19. Mentors 20. Networks 21. Board Part 4: Your Business Model 22. Two businesses 23. Know your customers 24. Value proposition 25. The economics of your business 26. Value chain 27. Revising your model Part 5: Running Your Business 28. Small ain't easy29. Selling your stuff 30. Operations 31. Managing 32. Legitimacy 33. Legal 34. Expenses 35. Fundraising 36. Investors 37. Fundraising tips 38. Fundraising trajectories 39. Funders' perspectives 40. Seller, beware Part 6: More Than You: Impact 41. Scale 42. Measure 43. Poets versus Quants Part 7: Beyond You 44. This moment 45. Beyond scale 46. Our moment Appendix 1: Methodology Appendix 2: The entrepreneurs and the organizations
Part 1: Before You 1. Lessons to learn 2. Are you a social entrepreneur? Part 2: You 3. Before they were social entrepreneurs 4. Ideas 5. Necessity 6. Join 7. Personal challenges 8. The sanities of pro-social behavior 9. Committing 10. Gaining skills Part 3: Your Team 11. Go team, go 12. Co-founder 13. Team formation 14. Hiring 15. Compensation 16. Volunteers 17. Training 18. Culture 19. Mentors 20. Networks 21. Board Part 4: Your Business Model 22. Two businesses 23. Know your customers 24. Value proposition 25. The economics of your business 26. Value chain 27. Revising your model Part 5: Running Your Business 28. Small ain't easy29. Selling your stuff 30. Operations 31. Managing 32. Legitimacy 33. Legal 34. Expenses 35. Fundraising 36. Investors 37. Fundraising tips 38. Fundraising trajectories 39. Funders' perspectives 40. Seller, beware Part 6: More Than You: Impact 41. Scale 42. Measure 43. Poets versus Quants Part 7: Beyond You 44. This moment 45. Beyond scale 46. Our moment Appendix 1: Methodology Appendix 2: The entrepreneurs and the organizations
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