Deirdre K. Breakenridge

Answers for Ethical Marketers (eBook, PDF)

A Guide to Good Practice in Business Communication

• Format: PDF

Produktbeschreibung

This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 182
• Erscheinungstermin: 21. April 2021
• Englisch
• ISBN-13: 9781000376999
• Artikelnr.: 61314692

Autorenporträt

Deirdre K. Breakenridge is an author, entrepreneur and CEO at Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders at Fortune 500 companies.

Inhaltsangabe

Acknowledgements
Author Biography
Foreword
Introduction The Journey to Ethics: A Personal Choice & Professional Practice
Chapter 1 Learning the Essentials & the Overarching Ethical Lessons
Chapter 2 Applying Ethics Through All of Your Media Channels
Chapter 3 Using Your Ethics in Cause Marketing
Chapter 4 Taking Ethics to Media Interviews and Appearances
Chapter 5 Filtering Ethics Through Your Organization
Chapter 6 Learning Ethics from a Mentor
Chapter 7 Being a Leader Means Being an Ethical Role Model
Chapter 8 Embracing the Ethical Lessons