This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview.
This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview.
Deirdre K. Breakenridge is an author, entrepreneur and CEO at Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders at Fortune 500 companies.
Inhaltsangabe
Acknowledgements Author Biography Foreword Introduction The Journey to Ethics: A Personal Choice & Professional Practice Chapter 1 Learning the Essentials & the Overarching Ethical Lessons Chapter 2 Applying Ethics Through All of Your Media Channels Chapter 3 Using Your Ethics in Cause Marketing Chapter 4 Taking Ethics to Media Interviews and Appearances Chapter 5 Filtering Ethics Through Your Organization Chapter 6 Learning Ethics from a Mentor Chapter 7 Being a Leader Means Being an Ethical Role Model Chapter 8 Embracing the Ethical Lessons
Acknowledgements Author Biography Foreword Introduction The Journey to Ethics: A Personal Choice & Professional Practice Chapter 1 Learning the Essentials & the Overarching Ethical Lessons Chapter 2 Applying Ethics Through All of Your Media Channels Chapter 3 Using Your Ethics in Cause Marketing Chapter 4 Taking Ethics to Media Interviews and Appearances Chapter 5 Filtering Ethics Through Your Organization Chapter 6 Learning Ethics from a Mentor Chapter 7 Being a Leader Means Being an Ethical Role Model Chapter 8 Embracing the Ethical Lessons
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